Robert Stacey, PhD
Over 40 years of experience in Direct Marketing and Customer Relationship Marketing/Management. He has been in the trenches advising, initiating, implementing and executing multiple facets of CRM. As an experienced former senior consultant, he has provided services in areas such as strategic planning, technology solutions, data mining, statistical analysis, predictive modeling, legacy system assessment and integration of business processes and systems. Robert would likely tell you he's half marketer and half technologist. He is the winner of several marketing awards and was formerly Vice President of two major advertising agencies. Also a computer sciences major and former Vice President of a software company, he holds the coveted CDP Certificate in Data Processing and Computer Sciences, has taught and created software in several computer languages. He has assisted blue chip organizations in the Retail, Financial Services, High Tech, Publishing, Telco, Marketing, Advertising and other industries in attaining successful CRM implementations. In the early 70’s he found Marketing Electronics and pioneered several advances in information processing and fulfillment operations for clients such as American Express, CIBC, Fingerhut, Publishers Clearing House, Readers Digest and a host of others. He has lectured on Relationship Marketing at York University’s Faculty of Administrative Studeies and has presented to conference in all over the world. He was formerly Chairman of the Board of the Canadian Marketing Association. Robert currently serves as President and CEO of AARM International. His career involvement with CLTV stretches over many years.